Eyewear accessories, once considered a niche and often overlooked product, have found a new life and vibrancy through the innovative lens of Macho Macho. This Kenyan brand has successfully transformed these pieces from something associated with the elderly to a symbol of a cool, youthful aesthetic. Co-founded by Leoinie Elverfeldt and Gathoni Wanjiru, Macho Macho is not just a brand; it's a testament to creativity, functionality, and the spirit of learning by doing.
The story of Macho Macho's origin is as interesting as its products. Two women from different parts of the world, brought together by chance, embarked on a journey to create functional accessories bursting with colour. The brand's ethos, described as "Pretty & Functional," reflects its commitment to aesthetics and practicality. The brand draws inspiration from the hand makers and trend makers, constantly seeking to fill the voids they identify in the market. The ever-changing vibe of Nairobi, coupled with the founders' passion for functional design, has resulted in a collection that truly stands out in the world of fashion accessories.
What makes Macho Macho significant is not just its catchy name but the profound connection to its Kenyan roots. "Macho," meaning 'eyes' in Swahili, perfectly encapsulates the brand's essence – creating real eye-catchers. The products, ranging from beaded glasses chains to phone straps, showcase a burst of colours and unique designs that induce a love for brass and fringe tassels. Each piece is meticulously and ethically handmade in Kenya, contributing to the empowerment of local artisans, and adding a personal touch to every creation.
In regards to the founders, the dynamic duo brings complementary skills to the table; Gathoni, with her talent for craftwork and a 'get things done' mentality, as well as Leoinie, whose love for colourful functionality drives the brand's design philosophy. Together, they are committed to working with local artisans fostering creativity within the community.
Macho Macho is more than just a brand; it fills a unique gap in the market. While Kenya has a plethora of jewellery and home accessories, the approach to eyewear accessories by this brand has garnered immense support and appreciation from the community. The brand's success is not just about creating products; it's about creating a movement that celebrates diversity, artistry, and the spirit of entrepreneurship.
This brand has successfully carved its own path in the fashion accessory landscape in Kenya, transforming it into a realm of vibrant colours, functionality, and community support. As we reflect on the brand's journey, Arrai expresses profound appreciation for the fresh perspective that Macho Macho brings to the market. We eagerly anticipate the brand's future endeavours, confident that it will continue to captivate and inspire with its bold and innovative approach to fashion.